Verified, explained
Green only shows up on a listing when something about it was actually proven. Here is exactly what that means.
Kairos verifies a store's revenue from its real order data, not its website traffic. We connect to the store through read-only APIs - Shopify orders, and Google Ads if the seller runs paid - and match the reported revenue against actual orders at the order level. That closes the loophole that bot-traffic scams exploit on marketplaces that only check Google Analytics sessions. Eight automated checks run first; a human reviews any flag before the verification memo is published. Green only ever appears on a listing when something about it was proven.
Unverified
The seller told us their numbers. We haven't checked them. It's allowed on the marketplace - the open market works this way too - but the badge is amber so buyers know to look closer themselves.
Data Verified
We ran all 8 checks through read-only connections to the store's real data - Shopify orders at the order level, never just website sessions. A human reviews every flag before we publish the memo.
Kairos Verified
Everything in Data Verified, plus our own server-side tracked conversions and account history - for stores already running inside the ZenoX ecosystem. The deepest check we can do, and our name goes on the memo.
The 8 checks behind Tier 1
All automated first, then a human reviews anything that gets flagged before we publish the memo.
- 1
Real orders, not website visits
We pull the store's Shopify order history and match reported revenue to actual order data - order-level, not just site traffic. That is the exact loophole bot-traffic scams use on marketplaces that only check Google Analytics.
- 2
Ad spend makes sense next to revenue
We check Google Ads spend against the store's revenue. If the math doesn't add up - spend way out of line with sales, or ads claiming more sales than the store actually booked - it gets flagged before it ever reaches a buyer.
- 3
Where the traffic actually comes from
We check the mix of paid vs organic traffic, and whether one month props up the whole year. A store selling itself as "organic and loyal" needs the data to back that up.
- 4
Recent revenue trend
We compare the last quarter to the quarter before it. A recent decline does not make the numbers wrong - they are still real - but a sharp drop gets flagged for a human, and the weekly re-check keeps watching it.
- 5
Payouts match what was reported
Where Stripe or another payment processor is connected, we check real payout totals against the revenue the seller reported. The money that actually moved has to match the sales.
- 6
Refund rate vs the normal benchmark
We compare the store's refund rate to the ~2% industry benchmark. A store refunding way more than that gets flagged.
- 7
Chargeback rate vs the normal benchmark
Same idea, against the ~0.5% benchmark. High chargebacks are a real risk signal for a buyer, and the card networks watch them.
- 8
Drift monitoring, every week
Once a listing goes live, we keep checking. If the real numbers drift more than 20% from what buyers were shown, the listing is automatically flagged for a human to re-review.
Order-level, not analytics-level
Most marketplaces verify a store by looking at Google Analytics sessions and revenue. Sessions can be faked with bot traffic, and GA revenue is a setting the seller controls. Kairos checks the orders themselves - the same records the store shipped against and got paid for. That is a harder number to fake, and it is the number that transfers to a new owner.
We also count what we reject
A checklist only means something if it can fail a listing. If a store's live numbers don't hold up - or drift too far from what buyers were shown - it gets delisted, and the seller is banned from the marketplace. We publish that rejection count on our scoreboard alongside deals closed, not just the wins. The same checklist runs on every store, whether or not ZenoX already has a commercial relationship with it.