What is a health & supplements store worth?
Supplement stores combine strong consumable economics with the niche's two known risks: compliance exposure and ad-platform fragility. The multiple reflects both sides. On the Kairos calculator, health & supplements stores start from a base of 2.4x annual seller discretionary earnings, and growth, traffic mix, and age move the final multiple inside the 1.2x to 4.5x band.
What moves the multiple in health & supplements
Ad-account health is an asset
This niche lives under tighter ad policies than most. An ad account in good standing with a documented history is genuinely part of what the buyer is purchasing, and its absence is priced in fast.
Claims follow the product
Health claims that overreach transfer their risk to the new owner. Compliant labels and documented formulations turn a diligence landmine into a checked box.
Repeat revenue is real here
Supplements run out monthly, and provable reorder cohorts price like recurring revenue. This is what pulls well-run supplement stores toward the top of their range despite the risk profile.
Your store, your numbers
The calculator applies this niche's base and every adjustment to your six inputs, and returns a range in about a minute. Free, and honest about being an estimate.
Common questions
Why do supplement stores price below fashion?
The consumable economics are as good, but compliance exposure and ad-platform dependence add risk a buyer must carry. Documented compliance and a healthy ad account close most of that gap.
What kills supplement store deals?
Ad accounts with policy strikes, undocumented formulations, and claims a lawyer would wince at. All three are fixable before listing and fatal after a buyer finds them.
Last reviewed 2026-07-17.