Guides

The Deep Material, Before You Sign Anything

Two reading paths, in order. Valuation, due diligence, and the mechanics of a store sale - written from real deal work, not theory.

6 guides, in order

The Buyer Series

Buying a store: due diligence, verification, and the red flags that matter.

The Due Diligence Checklist for Buying a Store

The full due diligence checklist for buying an ecommerce store: order reconciliation, ad spend, traffic quality, inventory, and the legal checks that matter.

8 min read · 2026-07-17

How to Verify a Store's Revenue Before You Buy

Screenshots and analytics are not proof of revenue. How to verify a store's real numbers against orders, refunds, and processor payouts before you buy.

9 min read · 2026-07-17

Red Flags When Buying an Online Business

The patterns that separate a real listing from a scam: bad numbers, blocked access, inflated traffic, seller pressure, and fragile deal structure.

10 min read · 2026-07-17

How to Buy an Established Dropshipping Business

How to buy a dropshipping business that actually has revenue: the established-vs-prebuilt line, supplier and ad diligence, multiples, and the close.

6 min read · 2026-07-19

How to Finance Buying an Ecommerce Store

Cash, seller financing, SBA 7(a) loans, and earnouts: how each path actually works for an ecommerce acquisition, and why asset deals complicate lending.

10 min read · 2026-08-11

Closing an Online Store Deal: LOI to Handover

The closing sequence for buying an online store: the LOI, the asset purchase agreement, escrow funding, the transfer order, and the transition period.

6 min read · 2026-07-19

Get the store checked

5 guides, in order

The Seller Series

Selling a store: what it is worth, how to prepare, and how the sale runs.

How to Value a Shopify Store (the 2026 Guide)

What a Shopify store is actually worth in 2026: the SDE multiple method, the real 2.2x to 3.2x band, what moves your multiple, and the math step by step.

6 min read · 2026-07-17

How to Prepare an Ecom Store for Sale

A 90 to 180 day playbook to prepare a Shopify or ecommerce store for sale: clean books, provable revenue, documented suppliers, and a multiple that holds up.

10 min read · 2026-07-17

Why Marketplaces Reject Your Store

Curated marketplaces reject most sellers, and it can take weeks to find out. What real verification checks for, and how to get through it faster.

6 min read · 2026-08-11

How to Sell Your Shopify Store

A step by step walkthrough of selling a Shopify store: choosing a venue, pricing it, gating your financials, the LOI, escrow, transfer, and payout.

7 min read · 2026-07-17

What Selling an Online Store Actually Costs

Every cost of selling an online store, venue by venue: listing fees, success fees, escrow, holdback delays, and the prices some brokers never publish.

6 min read · 2026-07-19

Value your store

Learn It Here, Buy It Right

The guides are free forever. When the doors open, verified stores go to the waitlist before they go to anyone else.

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