Guides

The deep material, before you sign anything.

Valuation, due diligence, and the mechanics of a store sale - written from real deal work, not theory.

The due diligence checklist for buying a store

The full due diligence checklist for buying an ecommerce store: order reconciliation, ad spend, traffic quality, inventory, and the legal checks that matter.

8 min read · 2026-07-17

How to prepare an ecom store for sale

A 90 to 180 day playbook to prepare a Shopify or ecommerce store for sale: clean books, provable revenue, documented suppliers, and a multiple that holds up.

10 min read · 2026-07-17

How to sell your Shopify store

A step by step walkthrough of selling a Shopify store: choosing a venue, pricing it, gating your financials, the LOI, escrow, transfer, and payout.

8 min read · 2026-07-17

How to value a Shopify store (the 2026 guide)

What a Shopify store is actually worth in 2026: the SDE multiple method, the real 2.2x to 3.2x band, what moves your multiple, and the math step by step.

6 min read · 2026-07-17

How to verify a store's revenue before you buy

Screenshots and analytics are not proof of revenue. How to verify a store's real numbers against orders, refunds, and processor payouts before you buy.

9 min read · 2026-07-17

Red flags when buying an online business

The patterns that separate a real listing from a scam: bad numbers, blocked access, inflated traffic, seller pressure, and fragile deal structure.

10 min read · 2026-07-17