What Does a Marketplace's Vetting Process Actually Check?
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media. Last reviewed 11 August 2026.
Vetting usually screens for whether a business is worth a marketplace's time: its age, its size, and whether it fits the catalog. Verification asks a different question entirely: is the number you are claiming actually true, checked against the data that proves it. A marketplace can gatekeep without verifying, and it can verify without gatekeeping. Knowing which one rejected you changes what you fix next.
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What a Size Gate Screens For
Curated brokerages screen submissions against minimum criteria before a human reads any financials: age, size, category fit, and whether the numbers can be evidenced at all to their standard. Most rejections happen right there, at the size gate, before anyone checks whether your specific numbers are true. A store can clear every honesty test that exists and still fail this gate simply for being smaller or younger than the venue wants to work with.
What Real Verification Actually Checks
Verification reads the source data itself, order by order, and reconciles it against what a seller claims. It does not care how big the business is, only whether the claimed revenue actually exists in the order ledger, the refunds are accounted for, and the payouts landed where they should. A small store with honest, provable orders passes a verification check exactly the same way a large one does, because the check is about truth, not scale.
Why the Distinction Matters to You
If you were screened out on size or age, that marketplace's model was never going to fit your store, and no amount of polishing your profit and loss statement changes it. If you were rejected because your numbers could not be evidenced, that is a proof problem that follows you to the next venue too, until you fix it. Knowing which one happened tells you whether to look elsewhere or to fix your own house first.
Answered. Now Get Your Numbers Proven
Sellers on the list go through verification first when we open. Reading up is step one. Having your revenue proven from your own orders is step two.