What is an outdoor & sports store worth?
Outdoor and sports stores price mid-band with a seasonality asterisk. Enthusiast audiences are loyal and high-intent; inventory depth and season timing decide how clean the books look. On the Kairos calculator, outdoor & sports stores start from a base of 2.5x annual seller discretionary earnings, and growth, traffic mix, and age move the final multiple inside the 1.2x to 4.5x band.
What moves the multiple in outdoor & sports
Season timing shapes the story
A summer-heavy store valued off its best quarter invites a repricing later. Full-year books with the seasonality visible let a buyer plan inventory instead of doubting revenue.
Inventory is capital, priced separately
Gear means stock, and stock means the sale price usually adds inventory at cost on top of the multiple. Sellers who arrive with a counted, valued inventory list close faster.
Community beats keywords
Enthusiast niches reward stores embedded in their scene. An audience that follows the brand, not the discount, transfers with the store and supports the top of the range.
Your store, your numbers
The calculator applies this niche's base and every adjustment to your six inputs, and returns a range in about a minute. Free, and honest about being an estimate.
Common questions
How does seasonality affect the valuation?
It does not lower a fair multiple by itself; hiding it does. Twelve months of provable books with the season curve visible keeps the SDE honest and the buyer confident.
Is inventory included in the sale price?
Usually it is added at cost on top of the multiple-based price. Forgetting this costs one side five figures, so count and value the stock before listing.
Last reviewed 2026-07-17.