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Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media. Last reviewed 29 July 2026.
Empire Flippers is a legitimate brokerage that has sold online businesses for over a decade, and it is unusually open about its screening. Their own published analysis of submissions says only 9 percent make it to the marketplace. They run vetting, escrow and migration in-house. The thing to weigh is not their honesty, it is the disclosure work you do before the answer comes back.
Publishing that 91 percent of submissions are rejected is a strange thing to brag about until you see it from the buyer's side. It is the whole pitch: a buyer reading their marketplace knows a person already said no to nine businesses for every one on the page. Their own breakdown puts about 64 percent of those rejections at the first five-minute criteria check, so most stores never reach a human reading books.
Their published description of the in-vetting stage is candid: sellers work through tasks to build a profit and loss statement, and it says that can take weeks or months. That effort happens before you know the answer. If the no comes at the end of it, you have a tidier P&L and no listing, which is worth something but not what you came for.
Kairos does not screen you on size or category before looking. The store connects read-only, the checks run against real orders, and the result is a memo either way, usually in days. A failed check names the claim that did not hold instead of returning a verdict. Same problem, different answer. Theirs is a gate at the front door. Ours is a check on the numbers, run for anyone who asks.
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Sellers on the list go through verification first when we open. Reading up is step one. Having your revenue proven from your own orders is step two.