Broker Commission
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media.
Published
- Checks in every memo8
- Automatic on day one3 of 8
- Read by handad spend and processor payouts
- Tracked ecom salesEUR 200M+ZenoX ad-management figures, not Kairos deal volume - Kairos hasn't closed a deal yet.
Broker Commission is the fee charged for running a sale from valuation through closing, on someone's behalf. It is usually a percentage of the price, set deal by deal rather than posted on a rate card. Website Closers works this way on seven-figure sales, with no published rate. A seller must ask for the number before signing.
The Commission Is Rarely the Whole Bill
A headline percentage rarely covers everything a seller actually pays. Marketplaces stack a broker's commission with non-refundable listing packages, paid visibility upgrades, and escrow costs charged on top, so the amount that lands on a completed sale is higher than the rate quoted up front. A traditional brokerage folds those costs into one negotiated commission instead, which is part of why some publish no rate at all: the real number depends on the deal's size and complexity, and it arrives in a private proposal rather than on a menu. Comparing venues on the all-in cost of an actual closed sale, not the advertised percentage alone, is the only comparison that means anything. A small, simple sale often does not need this at all: with little to negotiate, a published flat rate usually costs less.
Not to Be Confused With
- Success Fee
- Kairos's success fee is published on a fixed schedule, never negotiated deal by deal; a broker's commission is negotiated deal by deal and often unpublished.