Due Diligence
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media.
Published
- Checks in every memo8
- Automatic on day one3 of 8
- Read by handad spend and processor payouts
- Tracked ecom salesEUR 200M+ZenoX ad-management figures, not Kairos deal volume - Kairos hasn't closed a deal yet.
Due Diligence is the buyer's process of checking a seller's claims against the store's own source data before money moves. On an online store that means reconciling order revenue, ad spend, and margins against Shopify and the ad accounts, not screenshots. On Kairos it sits between a signed letter of intent and the asset purchase agreement, and it is where a bad offer still gets walked away from.
Where It Sits in the Deal
On Kairos the deal room moves through a fixed order: offer, letter of intent, due diligence, asset purchase agreement, escrow funded, transfer, inspection, closed. Due diligence is the step built for walking away without cost, since the letter of intent already flagged the price as provisional rather than final. A buyer who skips from an offer straight to a signed agreement skips the one step designed to catch a gap between a seller's story and the store's own numbers. Verified revenue does not replace this step; it shortens it, because a check already run once by an independent party does not need re-running from scratch by the buyer.