Letter of Intent
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media.
Published
- Checks in every memo8
- Automatic on day one3 of 8
- Read by handad spend and processor payouts
- Tracked ecom salesEUR 200M+ZenoX ad-management figures, not Kairos deal volume - Kairos hasn't closed a deal yet.
Letter of Intent is a short, mostly non-binding document where a buyer and seller record a proposed price, deal structure, and timeline before due diligence begins. Either side can still walk away if diligence changes the picture. On Kairos it binds confidentiality but grants no exclusivity, so the seller may keep considering other offers for as long as it stays unsigned as a full contract.
What Belongs in It
The headline price and what it assumes, the outline of the deal structure including any holdback or seller note, what access the buyer gets during diligence, and a target closing date. Short is normal, and an attempt to make it the full contract just delays the real one. For an online store the one line generic templates skip is data access: it should say plainly that diligence includes read-only access to order data and ad accounts, and what happens to that access if the deal falls apart before closing.