Monthly Multiple
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media.
Published
- Checks in every memo8
- Automatic on day one3 of 8
- Read by handad spend and processor payouts
- Tracked ecom salesEUR 200M+ZenoX ad-management figures, not Kairos deal volume - Kairos hasn't closed a deal yet.
Monthly Multiple is a valuation multiple stated against one month of profit rather than a full year. Multiply average monthly profit by the figure to price the store, once the base is understood. Empire Flippers publishes 30 to 50 times average monthly net profit for an ecommerce business. Dropshipping and content-site listings favor it because the number reads larger than an annual figure for the same price.
Not to Be Confused With
- Annual Multiple
- An annual multiple prices a full year of profit; a monthly multiple prices one month, so the same store carries a far larger-looking number under this convention.