Proof of Revenue
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media.
Published
- Checks in every memo8
- Automatic on day one3 of 8
- Read by handad spend and processor payouts
- Tracked ecom salesEUR 200M+ZenoX ad-management figures, not Kairos deal volume - Kairos hasn't closed a deal yet.
Proof of Revenue is the evidence that a stated income figure is real. It can be weak, like an editable screenshot, or strong, like a direct read of the source system. A screenshot can be changed in minutes. An analytics session only counts a visit, not a sale. So the level of proof matters more than the number itself.
The Three Levels, Weakest to Strongest
A screenshot is the weakest level, because a dashboard image can be edited in a browser before it is ever captured, no design skill required. An analytics screen-share is a step up but still answers the wrong question: a session counts a visit, and a visit is not a sale, so a store can show heavy traffic and still not prove a single order happened. The strongest level connects to the store's own order system, read-only, and reconciles what a seller claims against what the orders actually total. Only that third level ties the number to money that moved, which is why it is the standard a serious buyer or marketplace should insist on before trusting any figure.
Not to Be Confused With
- Verified Revenue
- Proof of revenue is the general standard of evidence, and it comes in more than one strength. Verified revenue is Kairos's own reserved word for the specific case where that proof already cleared the check.