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Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media. Last reviewed 29 July 2026.
Yes, and established Shopify stores change hands every day, through open marketplaces, curated brokerages, and verification-first marketplaces like Kairos. What you buy is the store account, the domain, the customer and email lists, the ad accounts, and the supplier relationships. What decides whether it was a good buy is whether the revenue was ever checked against the store's own order data.
Open marketplaces give you the widest catalog and leave the checking to you. Curated brokerages screen hard before listing and price themselves for six-figure deals. Verification-first marketplaces reconcile the numbers against order data before anything is published, so the catalog is smaller on purpose. There is a fourth route, buying privately from an operator you already know, and people give it the least structure when it needs the most.
The Shopify store account and its order history, the domain and its registrar access, the theme and content, the product and supplier data, the email platform and its list, the ad accounts with their pixel and learning history, and the social handles. Payment processing usually does not transfer; it re-anchors to your own entity. Anything not on the asset list in the agreement is not in the deal.
A screenshot of a revenue dashboard proves that someone can take a screenshot. Order-level data, exported or read through a read-only connection, proves revenue. Every serious buyer ends up asking for the same thing, so ask early: no numbers, no offer. If reading a raw order export is not your skill, that job is cheap to hire out.
The purchase price is not the cost. Add due diligence, escrow fees, and working capital for inventory and ads while payment processing re-anchors to you.
Filter on the numbers you can check and the niche you understand. A great narrative with unverifiable revenue belongs at the bottom of the list, not the top.
Real financials move after an NDA. Ask for the order export or read-only access, never screenshots, and ask early enough that a refusal costs you nothing.
Revenue against orders, ad spend against revenue, refunds and chargebacks against the normal benchmarks. Each of those numbers has a source you can open, so open it.
Price, the full asset list, transition support, and any holdback go into the purchase agreement first. The asset list is the page that decides what you own.
The whole price into escrow before anything moves, assets ticked off the list, your own check that it all works, then release. Never reorder these four.
Kairos Due Diligence works on any deal - Flippa, a broker, a private sale. A person reads the store's raw numbers and writes you a report. If the deal is bad, the report says walk away. From EUR 1.5k, no account needed.
When the doors open, verified stores go to the waitlist first. You have done the reading part. The list is the part with a queue.