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Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media. Last reviewed 29 July 2026.
It is worth it when the price reflects profit you can prove and then keep. Kairos prices verified stores at 2.2x to 3.2x earnings, so you are paying two to three years of profit for a business that already works. Building one from scratch takes about as long and might not work at all. It stops being worth it if those earnings were never real.
A multiple is a payback period written as a number. Pay 2.2x annual profit and you are back to even in a bit over two years if the store holds; pay 3.2x and it takes a bit over three. Everything after that is yours. The case for buying instead of building rests on that profit figure being true on the day you paid for it.
One: the numbers were inflated, so you bought a payback period that never arrives. Two: the numbers were real but not transferable, because the revenue rode on one ad account, one supplier, or the founder's own audience. Verification catches the first one. The second one hides in the mix. Before you fall in love with the trend line, work out what share of revenue came from one ad account, one supplier or one product. Then ask what happens to each on handover day.
Someone who can run a store from day one and who has cash left after the purchase. Buying skips the hardest part, which is finding out whether anyone wants the product, and it hands you a business that needs operating immediately. Buyers who spend their last euro on the price and nothing on inventory or ads inherit a working store and starve it.
Related questions
Where the band comes from: Empire Flippers publishes 30 to 50 times average monthly net profit for an ecommerce business, which is 2.5x to 4.2x a year, and FE International publishes 2.0x to 4.0x SDE for smaller owner-operated brands. The Kairos model prices in 2.2x to 3.2x, inside both, wide enough to span every niche it covers. It is not a record of Kairos sales - the marketplace has not opened yet.
Checked against
Kairos Due Diligence works on any deal - Flippa, a broker, a private sale. A person reads the store's raw numbers and writes you a report. If the deal is bad, the report says walk away. From EUR 1.5k, no account needed.
When the doors open, verified stores go to the waitlist first. You have done the reading part. The list is the part with a queue.