Can I sell my Shopify store without a broker?
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media. Reviewed 2026-07-19.
You can sell a Shopify store without a broker, and below EUR 100,000 most sellers should. What a broker really provides is buyer reach, negotiation, and deal mechanics. A self-serve marketplace replaces the reach, escrow replaces the trust, and verified numbers replace the pitch. Kairos's self-serve lane charges 5% at close and handles the mechanics.
What you take on yourself
Finding the buyer, answering their questions, negotiating price and terms, and keeping the paperwork straight. For a store with clean, provable numbers this is days of work, not months, because most of a broker's effort goes into defending numbers that were never proven in the first place.
Where DIY sales go wrong
Three failure modes repeat: money wired outside escrow, proof supplied as screenshots that sophisticated buyers discount to zero, and no NDA before the financials walk out the door. Each has a boring, standard fix, and a marketplace that builds the fixes in removes the reasons DIY used to be risky.
When a broker earns the fee
At EUR 100,000 and up, a full-service process can genuinely add value: managed negotiation, deal structuring, and a hand through diligence, which is why Kairos offers its full-service lane from that line. Below it, the traditional 8 to 12 percent broker fee mostly buys work you can do in a week.
Related questions
Last reviewed 2026-07-19.
Asked and answered.
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