Can I Sell My Shopify Store Without a Broker?
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media. Last reviewed 19 July 2026.
You can sell a Shopify store without a broker, and below EUR 100,000 most sellers should. What a broker really provides is buyer reach, negotiation, and deal mechanics. A self-serve marketplace replaces the reach, escrow replaces the trust, and verified numbers replace the pitch. Kairos's self-serve lane charges 5% at close and handles the mechanics.
Selling a store of your own? Join the seller waitlist
What You Take on Yourself
Finding the buyer, answering their questions, negotiating price and terms, and keeping the paperwork straight. For a store with clean, provable numbers this is days of work, not months, because most of a broker's effort goes into defending numbers that were never proven in the first place.
Where Diy Sales Go Wrong
Three failure modes repeat: money wired outside escrow, proof supplied as screenshots that sophisticated buyers discount to zero, and no NDA before the financials walk out the door. Each has a boring, standard fix, and a marketplace that builds the fixes in removes the reasons DIY used to be risky.
When a Broker Earns the Fee
At EUR 100,000 and up, a full-service process can genuinely add value: managed negotiation, deal structuring, and a hand through diligence, which is why Kairos offers its full-service lane from that line. Below it, the 4 to 10 percent a broker's own fee page quotes mostly buys work you can do in a week.
Related questions
Checked against
- Website Closers: business broker pricing and fees - read 29 July 2026
Answered. Now Get Your Numbers Proven
Sellers on the list go through verification first when we open. Reading up is step one. Having your revenue proven from your own orders is step two.