Business Broker
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media.
Published
- Checks in every memo8
- Automatic on day one3 of 8
- Read by handad spend and processor payouts
- Tracked ecom salesEUR 200M+ZenoX ad-management figures, not Kairos deal volume - Kairos hasn't closed a deal yet.
Business Broker is a professional who represents a seller through valuation, buyer outreach, negotiation, and closing, for a commission on the final price. Website Closers' own fee explainer quotes 4 to 10 percent for the role. Brokers commonly specialize either by industry, such as ecommerce, or by deal size, working only six- or seven-figure sales. The job sells representation, not a bare introduction.
What a Business Broker Does Not Do
A broker sells representation, not custody or a guarantee. The broker does not hold the buyer's funds - that is escrow's job, done by a separate licensed party. The broker does not verify the seller's numbers independently; the figures in a listing are usually the seller's own, unless a buyer or a third party checks them separately. And the broker is paid only through the seller's commission, which the buyer never sees an itemized share of, so a buyer working the same deal has no direct relationship or leverage with the broker representing the other side.
Not to Be Confused With
- Brokerage
- a business broker is the person doing the work on one deal; a brokerage is the firm or the practice that employs many brokers across many deals.
- M&A Advisor
- a business broker typically sells a company outright to one buyer at the price on offer; an M&A advisor runs larger, more complex sales with multiple bidders, financing structures, and negotiated terms - a size band where the title and the fee structure both change.