How Much Can I Sell My Shopify Store For?

Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media. Last reviewed 19 July 2026.

Take your last twelve months of profit and multiply by the going multiple: Kairos prices verified Shopify stores between 2.2x and 3.2x annual seller discretionary earnings, with strong brands higher. Niche, growth, traffic mix, and age move you inside that band. The honest version of any online estimate: it prices your category, not your books.

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Start with the Right Profit Number

The market prices seller discretionary earnings: net profit with your own salary and one-off personal costs added back. Compute it before anything else, because an inflated SDE quietly inflates every estimate built on it, and a buyer's diligence will deflate both at the worst possible moment.

Find Your Place in the Band

Growth trend moves the multiple most, then traffic mix, then age, then niche as the starting point. The free calculator on this site applies the exact adjustments to your six inputs and returns a range in about a minute, with no sign-up and no number invented to flatter you into a sales call.

Raise the Price Before Listing

Two levers are worth real money in the months before a sale. Make the numbers provable: verification supports the top of the range, while a claim invites a discount. Then make yourself replaceable. A store that runs without you is a store someone else can safely buy.

Answered. Now Get Your Numbers Proven

Sellers on the list go through verification first when we open. Reading up is step one. Having your revenue proven from your own orders is step two.

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