How much can I sell my Shopify store for?
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media. Reviewed 2026-07-19.
Take your last twelve months of profit and multiply by the going multiple: verified Shopify stores mostly sell between 2.2x and 3.2x annual seller discretionary earnings, with strong brands higher. Niche, growth, traffic mix, and age move you inside that band. The honest version of any online estimate: it prices your category, not your books.
Start with the right profit number
The market prices seller discretionary earnings: net profit with your own salary and one-off personal costs added back. Compute it before anything else, because an inflated SDE quietly inflates every estimate built on it, and a buyer's diligence will deflate both at the worst possible moment.
Find your place in the band
Growth trend moves the multiple most, then traffic mix, then age, then niche as the starting point. The free calculator on this site applies the exact adjustments to your six inputs and returns a range in about a minute, with no sign-up and no number invented to flatter you into a sales call.
Raise the price before listing
Two levers are worth real money in the months before a sale: make the numbers provable, because verification supports the top of the range while claims invite discounts, and reduce your own irreplaceability, because a store that runs without you is a store someone else can safely buy.
Related questions
Last reviewed 2026-07-19.
Asked and answered.
When the doors open, the listings go to the waitlist first. Reading up is step one - being in line is step two.