What multiple do Shopify stores sell for?

Most verified Shopify stores sell for roughly 2.2x to 3.2x annual seller discretionary earnings, with strong brands reaching toward 4.5x. Where a store lands inside that band depends on niche, growth trend, traffic mix, and age: a growing store with organic traffic prices above its niche base, while a declining store dependent on paid traffic prices below it.

What moves the multiple

Growth adds the most: a store trending up commands a premium, one trending down takes the biggest haircut. Organic traffic beats paid dependence, because the buyer inherits the audience instead of the ad bill. Age past three years adds trust; under a year subtracts it. Niche sets the starting point, with fashion and beauty at the higher end of the band.

Why verified stores price higher

A multiple is a price on certainty. Numbers a buyer can check against real order data support the top of the range; numbers backed by screenshots invite discounts, or no offer at all. The same store earns a better multiple the moment its revenue is provable.

Estimate your own

The Kairos valuation calculator applies these exact adjustments to your niche, growth, traffic mix, and age, and returns a range in about a minute. It is free, and it tells you what it cannot know: a real valuation reads your actual books, not six inputs.