Verified Multiple
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media.
Published
- Checks in every memo8
- Automatic on day one3 of 8
- Read by handad spend and processor payouts
- Tracked ecom salesEUR 200M+ZenoX ad-management figures, not Kairos deal volume - Kairos hasn't closed a deal yet.
Verified Multiple is Kairos's own name for the band its model prices a listing in once the store's numbers are checked against real order data. The model prices verified stores at 2.2x to 3.2x annual seller discretionary earnings, a Kairos coinage rather than an industry term. It is not a record of completed sales, because the marketplace has not closed one yet.
Where the Band Comes From
Where the band comes from: Empire Flippers publishes 30 to 50 times average monthly net profit for an ecommerce business, which is 2.5x to 4.2x a year, and FE International publishes 2.0x to 4.0x SDE for smaller owner-operated brands. The Kairos model prices in 2.2x to 3.2x, inside FE International's range and below the floor of Empire Flippers' annualized range. It is not a record of Kairos sales, since the marketplace has not closed one yet. Both anchor figures come from published third-party pages, read the same way any buyer could read them, not from a transaction history Kairos does not have.
Not to Be Confused With
- Valuation Multiple
- A valuation multiple is the general ratio of price to earnings on any base; Verified Multiple is Kairos's own coinage for one specific band, 2.2x to 3.2x annual SDE, not an industry-wide figure.