AOV
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media.
Published
- Checks in every memo8
- Automatic on day one3 of 8
- Read by handad spend and processor payouts
- Tracked ecom salesEUR 200M+ZenoX ad-management figures, not Kairos deal volume - Kairos hasn't closed a deal yet.
AOV is average order value. Take total revenue. Divide it by the number of orders in a period. The result is the typical amount one customer spends per purchase. Buyers read it next to order volume and repeat-purchase rate. Two stores with the same revenue can carry very different unit economics under that one figure.
How Kairos Verifies Average Order Value
Kairos's Shopify connector computes average order value from the same trailing-twelve-month order data it verifies revenue, refund rate, and order count from, so the figure comes from real orders rather than a number the seller types in. Buyers read it beside order volume and repeat-purchase behavior, because two stores with identical revenue and an identical verified band can carry very different unit economics underneath that one figure. A rising order count paired with a falling average order value, or the other way around, is the kind of shift a buyer wants explained before pricing a store on its band alone.
Not to Be Confused With
- Cart Value
- Cart value is what one shopper is about to spend; AOV is the average across every completed order.