ARR
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media.
Published
- Checks in every memo8
- Automatic on day one3 of 8
- Read by handad spend and processor payouts
- Tracked ecom salesEUR 200M+ZenoX ad-management figures, not Kairos deal volume - Kairos hasn't closed a deal yet.
ARR is annual recurring revenue. It multiplies monthly recurring revenue by twelve to state a yearly rate: a store recognizing recurring revenue every month reports twelve times that amount in ARR. It is not a trailing total of what actually shipped. Subscription-style ecommerce stores quote it next to trailing revenue, which lets a buyer compare a forward-looking estimate against sales the business has already banked.
Not to Be Confused With
- MRR
- MRR is the monthly figure; ARR is that same figure carried out to a yearly rate.