Revenue Concentration
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media.
Published
- Checks in every memo8
- Automatic on day one3 of 8
- Read by handad spend and processor payouts
- Tracked ecom salesEUR 200M+ZenoX ad-management figures, not Kairos deal volume - Kairos hasn't closed a deal yet.
Revenue Concentration is how much of a store's income depends on one narrow source, whether that is a single month of sales or one paid traffic channel. Kairos flags a store whenever one month or one paid channel crosses a published share of the trailing year, because either pattern may not transfer to a new owner.
The Two Things It Actually Measures
The check reads two separate signals and reports the worse of the two. One looks at the trailing year's monthly order data and flags whichever single month made up an outsized share of the total, since a steady store spreads revenue roughly evenly across twelve months. The other looks at how much of a store's traffic came from paid clicks rather than organic or repeat visits, because a business propped up entirely by ad spend may not keep buying customers once the ad account changes hands. When session data was never pulled for a store, Kairos reports that half as not measured rather than printing a paid-traffic percentage nobody actually checked, and the single-month half still stands on its own regardless.
Not to Be Confused With
- Customer Concentration
- This check measures timing and traffic-channel concentration from a store's own order and session data. It does not check how much revenue rests on any single customer, which Kairos does not measure today.