Do I Need an NDA Before Sharing My Store's Numbers?
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media. Last reviewed 19 July 2026.
Real financials should only move after the buyer signs a non-disclosure agreement. The NDA does two jobs: it keeps your numbers, supplier names, and customer data out of competitors' hands, and it stops a buyer going around you once they know what you know. On Kairos the NDA is signed in the product before anything unlocks, and it carries a 24-month non-circumvention clause.
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What a Store-Sale NDA Covers
The financials and their sources, supplier identities and terms, customer and traffic data, and the fact that the store is for sale at all. That last one matters more than sellers expect: a sale leaking to suppliers or a team early costs real leverage. The public listing stays anonymized; the NDA is the gate to everything identifying.
What Non-Circumvention Adds
Disclosure protects the information; non-circumvention protects the introduction. If a buyer met your store through a marketplace, the deal runs through that marketplace for the clause's term, 24 months on Kairos, even if both sides would rather shake hands in private. It never touches buyers you found yourself.
Will an NDA Scare Buyers Off?
Serious buyers sign NDAs weekly; it is the tire-kickers who balk. A one-page click-through with clear scope filters your inbox for you. What does put good buyers off is the opposite: a seller who shares screenshots freely, has no NDA, and cannot say where the numbers came from. A buyer reads that as how the whole store is run, and prices it that way.
Buying a Store Somewhere Else?
Kairos Due Diligence works on any deal - Flippa, a broker, a private sale. A person reads the store's raw numbers and writes you a report. If the deal is bad, the report says walk away. From EUR 1.5K, no account needed.
Answered. Now Get in Line for the First Store
When the doors open, verified stores go to the waitlist first. You have done the reading part. The list is the part with a queue.