Do I need an NDA before sharing my store's numbers?
Written by Christopher Krassnig - Founder - Kairos Exchange and ZenoX Media. Reviewed 2026-07-19.
Real financials should only move after the buyer signs a non-disclosure agreement. The NDA does two jobs: it keeps your numbers, supplier names, and customer data out of competitors' hands, and it stops a buyer going around you once they know what you know. On Kairos the NDA is signed in the product before anything unlocks, and it carries a 24-month non-circumvention clause.
What a store-sale NDA covers
The financials and their sources, supplier identities and terms, customer and traffic data, and the fact that the store is for sale at all. That last one matters more than sellers expect: a sale leaking to suppliers or a team early costs real leverage. The public listing stays anonymized; the NDA is the gate to everything identifying.
What non-circumvention adds
Disclosure protects the information; non-circumvention protects the introduction. If a buyer met your store through a marketplace, the deal runs through that marketplace for the clause's term, 24 months on Kairos, even if both sides would rather shake hands in private. It never touches buyers you found yourself.
Will an NDA scare buyers off?
Serious buyers sign NDAs weekly; it is the tire-kickers who balk. A one-page click-through with clear scope filters your inbox for you. What does put good buyers off is the opposite: a seller who shares screenshots freely but has no real process. That looks like how the whole store is run.
Related questions
Last reviewed 2026-07-19.
Asked and answered.
When the doors open, the listings go to the waitlist first. Reading up is step one - being in line is step two.